A complete dental brand, and the operating system to run it. Not a logo, not a website. The whole practice, launched with its live modules operational on day one.
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A complete dental brand, and the operating system to run it. Not a logo, not a website. The whole practice, launched with its live modules operational on day one.
Most clinics piece their brand and systems together over the first two years, a logo here, a website later, tools bolted on once the chaos sets in.
seesmile wanted the opposite: to open as a finished practice. One identity, one presence, one operating system, coherent from the first patient who walked in and the first who searched online.
The foundation of everything that follows. We built seesmile a complete visual identity, logo system, colour story, and typography, designed to feel warm and clinical at once, and to hold up from a business card to a building.
A warm, clinical palette, Hooker's green anchored by beaver and alabaster.
Domaine Display Narrow for headlines, Lexend Deca for everything else.
A brand is only as good as the images that carry it. We art-directed and produced seesmile's full photography library, the space, the team, and the small human moments, giving every channel one warm, consistent visual voice.
A responsive website built to convert searches into appointments, with booking wired directly into pulse.
The real seesmile.ca homepage, rendered live, not a screenshot.
Responsive on mobile
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♡An illustrative preview of the seesmile profile and launch grid.
Whether you're opening a new practice or rebuilding an existing one, wemark can deliver the whole system, brand, presence, and the pulse platform, as one coherent launch.
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