track · marketing ROI

What every marketing dollar brings back

This month ▾
Marketing spend
$4,750
3 paid channels
New patients
75
52 paid · 23 organic
Revenue attributed
$45,200
first-visit + projected
Return on spend
6.6×
every $1 → $6.60
Cost per new patient
$91
paid channels

Return by channel

first click → booked patient → revenue

Ad and direct-mail spend is tracked end-to-end — every booking carries the campaign it came from.

ChannelSpendNew patientsCost / patientRevenueReturn
Direct mail TOP ROI
5,000 postcards · Midtown
$2,40021$114$12,6005.3×
Google Ads
search — “dentist near me”
$1,45019$76$11,4007.9×
Meta ads
Instagram + Facebook
$90012$75$7,2008.0×
Google Business Profile
organic — maps & search
$014—$8,400organic
Patient referrals
word of mouth
$09—$5,600organic

Direct mail campaigns

tracked by QR + promo code

Each postcard has its own code, so every booking ties back to the drop.

Spring new-patient postcard
5,000 sent · Midtown · code SMILE25
5.3×
Invisalign mailer
2,200 sent · code STRAIGHT
4.1×
Whitening reactivation
1,800 sent · lapsed patients
6.8×

$109 average cost per new patient from direct mail

Search visibility

finding you on Google

Keyword ranks, refreshed weekly.

dentist north york#7▲2
invisalign toronto#33▲5
teeth whitening north york#18▲4
emergency dentist midtown#11▲6