Where patients came from
October 2026. What each channel cost, and how far it got.
Spent
$4,315
across 3 paid channels · cost per booking is shown inside each channel
Enquiries
52
possible new patients, of 64 enquiries in total
Booked
37
15 booked directly, 22 after a call or message
30 enquired and never booked
Came in
31
24 of them new to the clinic
google
11 booked
google ads
cheapest booking
9 booked · $161.11 each
instagram
7 booked · $177.14 each
flyer
dearest booking
6 booked · $270.83 each
friend/family
4 booked
google ads
paid channel
Spent
$1,450
Leads
15
Booked
9
Showed up
7
cost per:
lead
$96.67
· booking
$161.11
· patient
$207.14
Last six months · booked (enquiries)
May
5 (9)
Jun
6 (11)
Jul
6 (10)
Aug
8 (13)
Sep
7 (12)
Oct
9 (15)
Sample data